Whether you’re preparing to sell your company in the next two years, trying to attract investors to help fuel growth or looking to pre-engineer your new startup to be more attractive to a future buyer, Branding For Buyout will give you the tools and strategies you need.
With Branding For Buyout, you will:
• Learn how to see your brand not just as an entrepreneur and operator, but as a potential buyer.
• Develop your sense for the competitive landscape, and see broader markets for who you are and what you do.
• Discover how to identify and share the most meaningful and magnetic brand stories that separate the durable from the disposable.
• Understand who the different players are at the deal table, and how you can use their expertise to create a better deal.
• Solve some of the biggest information imbalances at the negotiating table.
• See and avoid some of the biggest traps entrepreneurs get stuck in—from false confidence to narrow focus to mission fatigue.